Velvet & Stone
- check_circle2x conversion rate
- check_circle1.8s LCP
- check_circleMobile-first checkout
Challenge
Velvet & Stone, a luxury fashion retailer, needed an e-commerce experience that matched the exclusivity of their brand. Their existing WordPress store had poor mobile performance, a clunky checkout flow, and couldn't handle seasonal traffic spikes during launch events.
Solution
We rebuilt their storefront on Next.js with headless Shopify integration, custom product galleries, and a streamlined three-step checkout powered by Stripe. Every page was optimized for Core Web Vitals with image lazy-loading, edge caching on Vercel, and responsive typography tuned for mobile shoppers.
Results
Post-launch, Velvet & Stone saw a 2× increase in conversion rate, an LCP of 1.8 seconds on mobile, and zero downtime during their busiest sale period — handling 3× normal traffic without degradation.